About

Hala Khalaf is a multidisciplinary designer based in Orlando, Florida, with a background in interior design and a creative vision shaped by texture, storytelling, and global perspective. Born in Kuwait and of Palestinian heritage, she draws inspiration from culture, emotion, and intentional design across all forms.

Her journey began with handcrafted clutches — expressive, tactile pieces that laid the foundation for what would grow into a broader creative studio. Today, the Hala Khalaf brand spans refined handbags, curated luxury fragrances, event décor, and original art — all rooted in a singular design language that celebrates individuality and beauty in the everyday.

Hala's artistic voice truly came to life during her nearly 10-year tenure as a memorabilia designer for Hard Rock International. There, she curated iconic pieces from legends like Elvis Presley and Jimi Hendrix, traveling the world to open new locations and bring immersive, art-driven experiences to life. It was through this work — blending history, storytelling, and spatial design — that her identity as an artist was fully realized.

Her entry into the world of fragrance was inspired by her brother, founder of Kajal Perfumes and Eau De Moe. Through his influence, Hala began to carry and support select high-end fragrance lines that align with her aesthetic — offering a sensory layer to the brand’s lifestyle approach.

At its core, the Hala Khalaf brand is an evolving expression of artistry — where fashion, scent, and space intersect to inspire personal connection and timeless style.